The first Jiangxi Province "Gan Quality" press conference was held in Nanchang

On the morning of December 16, the first Jiangxi Province "Gan Chu Boutique" press conference themed "High-end Manufacturing Looks at Jiangxi, Gan Produces Boutique Hundred Families" was held in Nanchang. Zheng Zhengchun, member of the Party Leadership Group and Deputy Director of the Jiangxi Provincial Department of Industry and Information Technology, attended and introduced relevant information about the first "Gan Chu Boutique." Gong Hong, Director of the Science and Technology Division of the Provincial Department of Industry and Information Technology, Zhao Shanshan, Deputy Director of the Quality Development Bureau of the Provincial Market Supervision Bureau, and Chen Jinwen, President of the Provincial Industrial and Information Research Institute, attended the press conference and answered reporters' questions. The press conference was hosted by Xu Cheng, Deputy Director of the Foreign News Department of the Provincial Party Committee Propaganda Department.
　　Reporters learned from the press conference that according to the "Implementation Opinions on Promoting the 'Gan Chu Boutique' Project" and the "Notice on Carrying out the First 'Gan Chu Boutique' Selection Work," after enterprise self-declaration, recommendations by local competent departments, qualification review, expert evaluation, solicitation of departmental opinions, and public announcement, 136 products were identified as the first "Gan Chu Boutique." These basically cover the main fields and key products of our province's manufacturing industry, representing Jiangxi's resource characteristics, industrial characteristics, and regional characteristics, fully demonstrating the basic connotation of "Gan Chu Boutique."

Comprehensively Enhance the Brand Image of "Jiangxi Manufacturing"

　　Regarding the background and significance of the release of the first "Gan Chu Boutique" list, Zheng Zhengchun, member of the Party Leadership Group and Deputy Director of the Provincial Department of Industry and Information Technology, introduced that focusing on the supply side and taking the Jiangxi manufacturing brand as the entry point, the "Gan Chu Boutique" project is deeply implemented to cultivate and build a batch of high-quality brands, well-known enterprises, characteristic clusters, advanced standards, and master craftsmen, achieving the transformation from Jiangxi manufacturing to Jiangxi creation, from Jiangxi speed to Jiangxi quality, and from Jiangxi products to Jiangxi brands, which has important practical significance.
　　Firstly, implementing the "Gan Chu Boutique" project is a concrete embodiment of deeply understanding and grasping the requirements of "Three New and One High." Currently, China's economy has shifted from a stage of rapid growth to high-quality development and is in a critical period of transforming development methods, optimizing economic structure, and changing growth drivers. Facing the new development pattern, the focus must be on the real economy, especially manufacturing, integrating the requirement of "quality and efficiency-centered" into all aspects and processes of economic and social development, striving to promote the economy's accelerated shift from factor-driven to innovation-driven, and from scale-speed type to quality-efficiency type. Implementing the "Gan Chu Boutique" project is based on the new development stage, implements the new development concept, and builds a new development pattern by creating a batch of manufacturing boutiques, accelerating the transformation of our province's development advantages from cost and price advantages to comprehensive advantages centered on technology, quality, standards, brands, and services, promoting high-quality development of manufacturing, and accelerating the construction of a modern economic system.
　　Secondly, implementing the "Gan Chu Boutique" project is a practical measure to continuously promote supply-side structural reform in our province. After years of development, our province's manufacturing industry has formed a complete, large-scale industrial system with a certain level of technology, but problems such as large but not strong industries and insufficient independent innovation capabilities remain prominent. Implementing the "Gan Chu Boutique" project starts from the supply side, accelerating the cultivation of a batch of "technologically advanced, high-quality, well-known brands, outstanding benefits, and distinctive characteristics" manufacturing boutiques, promoting the manufacturing industry to gain new life and brilliance through quality improvement, efficiency enhancement, and transformation and upgrading, changing from large to strong.
　　Thirdly, implementing the "Gan Chu Boutique" project is an objective requirement to meet the continuously developing living standards and demands of our province's people. Currently, our province's manufacturing products are "many but not refined," with few high-quality, highly recognized, and high value-added boutiques, unable to meet the consumption transformation and upgrading needs under globalization and the growing needs of people for a better life. Many basic materials, components (parts), and major equipment urgently needed for industrial development rely on imports, and many fields face "bottleneck" problems, with industrial development constrained by others. Therefore, implementing the "Gan Chu Boutique" project can guide our enterprises to break away from extensive growth dependence, improve independent innovation capabilities, break through a batch of "bottleneck" technologies around core elements such as innovation, quality, brand, and benefits, create a batch of products that fill gaps and replace imports, continuously improve product quality and core competitiveness, transform manufacturing into creation, change OEM into brand creation, follow a development path of "winning by quality," and meet the needs of people's lives and high-quality industrial development with more and better boutique and famous products.
　　Zheng Zhengchun stated that since the beginning of this year, according to the overall deployment of the Provincial Party Committee's Deep Reform Commission, the Provincial Department of Industry and Information Technology and the Provincial Market Supervision Bureau, together with relevant provincial departments, have launched the implementation of the Gan Chu Boutique construction project, focusing on creating a boutique development environment, guiding enterprises to create boutiques, and selecting the first "Gan Chu Boutique." They have thoroughly implemented the Provincial Party Committee and Government's "Implementation Opinions on Carrying out Quality Improvement Actions and Building a Quality Strong Province," steadily promoted the work of strengthening the province's industry, quality, and standardization, and guided localities and enterprises to enhance quality awareness and strengthen quality measures. At the same time, taking "Gan Chu Boutique" as a breakthrough, they promote the application of a batch of manufacturing boutiques, cultivate a batch of high-quality enterprises, build a batch of characteristic regional clusters, strengthen a batch of leading advantageous industries, and cultivate a high-quality industrial talent team.
　　Zheng Zhengchun pointed out that the entire provincial industrial and information system will be guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, thoroughly implement the spirit of the 19th National Congress and subsequent plenary sessions, the Central Economic Work Conference, and the 15th Provincial Party Congress, vigorously implement the strategies of strengthening the province's industry, innovation-driven development, and quality strengthening, focus on high-quality industrial development and supply-side structural reform requirements, take the implementation of the "Gan Chu Boutique" project as a breakthrough, cultivate and build a batch of high-quality brands, well-known enterprises, characteristic clusters, advantageous industries, and master craftsmen, and promote the high-quality, leapfrog, and rapid development of industry.
　　Regarding the next steps, Zheng Zhengchun emphasized that the "Gan Chu Boutique" project will continue to be deeply implemented, focusing on cultivating and promoting a batch of "technologically advanced, high-quality, well-known brands, outstanding benefits, and distinctive characteristics" "Gan Chu Boutique," building a batch of high-quality brands, well-known enterprises, characteristic clusters, advanced standards, and master craftsmen, further improving the quality level, brand influence, and overall competitiveness of our province's manufacturing industry.

Persistently Promote the "Gan Chu Boutique" Project

　　Gong Hong introduced that implementing the "Gan Chu Boutique" project is an important measure to implement supply-side structural reform and promote high-quality development of manufacturing. It will be persistently promoted based on the principle of "government promotion, enterprise主体, and social co-construction," comprehensively improving the quality level of manufacturing and shaping the high-end boutique image of Jiangxi manufacturing. Next, the construction of the "Gan Chu Boutique" project in our province will be promoted from three dimensions. First, precise policy implementation to help enterprises create boutiques. Focusing on industrial chain needs, sorting out key areas of "Gan Chu Boutique," including key common technology research of the industry, key innovative industrial upgrading, and support directions of the "Four Basics" project, guiding enterprises to break through a batch of industrial chain "bottleneck" technologies. Implementing special actions for the "Three Products" of consumer goods, provincial new product trial production plans, etc., promoting enterprises to transform and apply new technologies, new processes, and new equipment, developing a batch of new products with independent intellectual property rights, good market prospects, high technical level, good economic benefits, and full resource utilization, continuously enriching product varieties, improving product quality, and increasing product added value. Second, strengthening application and leveraging government to promote boutiques. Each year, a batch of "Gan Chu Boutique" will be released to society, and a "Gan Chu Boutique" promotion and application catalog will be established, encouraging all industries to prioritize the use of "Gan Chu Boutique." Third, strengthening promotion and guiding the market to use boutiques. Telling the story of Jiangxi manufacturing boutiques well, promoting local standards of "Gan Chu Boutique," interpreting "Gan Chu Boutique" products, recommending "Gan Chu Boutique" enterprises, and advocating a social atmosphere of using "Gan Chu Boutique."

Helping Jiangxi Manufacturing Boutique Construction, Reshaping the Glory of Jiangxi Manufacturing

　　Zhao Shanshan stated that to further standardize the evaluation and management of the "Gan Chu Boutique" brand, the Jiangxi Provincial Institute of Industry and Information Technology and the Jiangxi Provincial Institute of Quality and Standardization jointly drafted the Jiangxi Provincial Local Standard "Evaluation Specification for the 'Gan Chu Boutique' Brand," which was officially released by the Provincial Market Supervision Bureau after expert review. It belongs to the category of local recommended standards. The release of the standard provides guidance for the construction of Jiangxi's manufacturing brands, mainly reflected in three aspects: normativity, openness, and guidance. Next, the Provincial Department of Industry and Information Technology and the Provincial Market Supervision Bureau will further strengthen promotion efforts, organize special promotion meetings to interpret the relevant content of the standard, enabling related regulatory personnel, practitioners, and participants to understand and become familiar with the standard, promote the long-term and effective implementation of the "Gan Chu Boutique" brand evaluation, accelerate the formation of a good atmosphere in the province where "enterprises create boutiques, the government promotes boutiques, and society uses boutiques," assist in building Jiangxi's manufacturing excellence, and reshape the brilliance of Jiangxi manufacturing.

Five Major Characteristics of the "Gan Chu Boutique" Selection Standards

　　Chen Jinwen stated that the first "Gan Chu Boutique" selection fully absorbed and learned from the good experiences and practices of boutique construction in other provinces and cities, combined with the actual needs of our province's manufacturing industry, forming the "Gan Chu Boutique" selection standards centered on two main entities: first, the applying enterprises. They must be legally established within the administrative region of Jiangxi Province, possess independent legal person status, and have good operational and financial conditions. They should also have strong technological innovation and manufacturing capabilities, advanced production processes, technology, and equipment, a sound quality control system, and a basically complete brand cultivation system. Second, the applying products. Their quality, safety, hygiene performance, energy saving, consumption reduction, and comprehensive utilization levels should meet the relevant requirements of national and industry standards, representing the direction of industry and technology development; products subject to mandatory national product certification must pass such certification; products under production license management must obtain the corresponding production license, own and use independently effective domestic registered trademarks, with ownership belonging to the applying enterprise.
　　Chen Jinwen said that the first list of "Gan Chu Boutique" released this time has the following five major characteristics: technologically advanced, meaning the products have independent intellectual property rights, master core key technologies, are safe and controllable, and their main performance indicators reach domestic leading or international advanced levels; excellent quality, meaning the products are stable, reliable, and safe in quality, implement or apply domestically leading technical standards, and product quality and supply chains are traceable; brand recognition, meaning the products have a high market share in international or domestic markets, enjoy high brand awareness and user satisfaction (reputation) within the industry, and are fully recognized or affirmed by the market, government, and society; outstanding benefits, meaning the products have remarkable economic benefits, with sales revenue and profit margins leading the industry; distinctive features, meaning the products prominently reflect or represent Jiangxi's resource characteristics, industrial characteristics, and regional characteristics. It is believed that with the continuous advancement of the "Gan Chu Boutique" project, more excellent brands will emerge, adding more brilliance to the vast and beautiful Jiangxi business card.