The first press conference of "Jiangxi produces high-quality products" was held in Nanchang
On the morning of December 16, the first Jiangxi Provincial Press Conference on "Jiangxi Produces High quality Products" was held in Nanchang with the theme of "High end Manufacturing: Jiangxi Produces High quality Products". Zheng Zhengchun, a member of the Party Leadership Group and Deputy Director of the Department of Industry and Information Technology of Jiangxi Province, attended and introduced the first "Jiangxi Produces Fine Products". Gong Hong, director of the Science and Technology Department of the Provincial Department of Industry and Information Technology, Zhao Shanshan, deputy director of the Quality Development Bureau of the Provincial Market Supervision Bureau, and Chen Jinwen, president of the Provincial Institute of Industry and Information Technology, attended the conference and answered questions from reporters. The press conference was hosted by Xu Cheng, Deputy Director of the External Information Department of the Publicity Department of the Provincial Party Committee.
The reporter learned from the press conference that according to the Opinions on the Implementation of Promoting the "Jiangxi Produces Fine Products" Project and the Notice on Carrying out the First "Jiangxi Produces Fine Products" Selection, 136 products were determined to be the first "Jiangxi Produces Fine Products", which basically covered the main fields and key products of the manufacturing industry in our province through independent application, recommendation of local competent departments, qualification review, expert review, seeking departmental opinions and publicity, It represents the resource characteristics, industrial characteristics and regional characteristics of Jiangxi, and fully demonstrates the basic connotation of "Jiangxi produces high-quality products".
Comprehensively improve the brand image of "Made in Jiangxi"
Referring to the background significance of the first "Jiangxi Produces Fine Products" list, Zheng Zhengchun, a member of the Party Leadership Group and Deputy Director of the Provincial Department of Industry and Information Technology, introduced that focusing on the supply side, taking Jiangxi manufacturing brands as the key entrance, we will deeply implement the "Jiangxi Produces Fine Products" project, cultivate and create a number of high-quality brands, well-known enterprises, characteristic clusters, advanced standards and famous craftsmen, and realize the transformation from Jiangxi manufacturing to Jiangxi creation, and the transformation from Jiangxi speed to Jiangxi quality It is of great practical significance to transform Jiangxi products into Jiangxi brands.
First of all, the implementation of the "Jiangxi to produce high-quality products" project is a concrete manifestation of a deep understanding and grasp of the requirements of "three new and one high". At present, China's economy has shifted from a stage of rapid growth to a stage of high-quality development, and is in the critical period of transforming the development mode, optimizing the economic structure, and transforming the growth impetus. In the face of the new development pattern, we must focus on the real economy, especially the manufacturing industry, put the requirements of "focusing on quality and efficiency" through all aspects of economic and social development, and strive to accelerate the transformation of the economy from factor driven to innovation driven, and from scale and speed to quality and efficiency. The implementation of the project of "Jiangxi produces high-quality products" is to base on the new development stage, implement the new development concept, and build a new development pattern. By creating a batch of high-quality products, we will accelerate the transformation of our development advantages from cost and price advantages to comprehensive advantages centered on technology, quality, standards, brands, and services, promote the high-quality development of the manufacturing industry, and accelerate the construction of a modern economic system.
Secondly, the implementation of the "Jiangxi to produce high-quality products" project is a practical measure to continuously promote the supply side structural reform of our province. After years of development, the manufacturing industry of our province has formed an industrial system with complete categories, large scale and certain technical level, but the problems such as large but not strong industries and insufficient independent innovation ability are still outstanding. The implementation of the project of "Jiangxi produces high-quality products" is to speed up the cultivation of a batch of high-quality manufacturing products with "advanced technology, good quality, well-known brands, outstanding benefits and distinctive characteristics" from the supply side, and promote the manufacturing industry to win a new life, glow and become stronger in the process of improving quality and efficiency, transformation and upgrading.
Thirdly, the implementation of the project of "producing high-quality products from Jiangxi" is an objective requirement to meet the people's living requirements and the continuous development of the level in our province. At present, the manufacturing products in our province are "many but not refined". There are not many high-quality, high reputation and high added value boutiques, which cannot meet the needs of consumption transformation and upgrading under the background of globalization and the growing needs of the people for a better life. Many basic materials, components (parts and components) and major equipment urgently needed for industrial development depend on imports. There is a "choke" problem in many fields, and industrial development is constrained by people. Therefore, the implementation of the project of "Jiangxi produces high-quality products" can guide enterprises in our province to get rid of extensive growth dependence, improve their independent innovation ability, break through a batch of "choke" technologies around core elements such as innovation, quality, brand and efficiency, create a batch of products to fill gaps and replace imports, constantly improve product quality and core competitiveness, change manufacturing into creation, change OEM into brand creation, and take a development path of "winning with quality", To meet the needs of people's lives and the needs of high-quality industrial development with more and better high-quality products.
Zheng Zhengchun said that since this year, according to the overall plan of the reform work of the Provincial Committee of the CPC Shenzhen Reform Commission, the Provincial Department of Industry and Information Technology and the Provincial Bureau of Market Supervision, in conjunction with relevant departments directly under the provincial government, have started the implementation of the "Jiangxi Produce Fine Products" construction project, and specifically focused on three aspects: creating a quality development environment, guiding enterprises to create fine products, and selecting the first "Jiangxi Produce Fine Products", We will thoroughly implement the Implementation Opinions of the Provincial Party Committee and the Provincial People's Government on Carrying out Quality Improvement Actions to Build a Quality Strong Province, solidly promote the construction of a strong industrial province, a quality strong province and standardization, and guide local governments and enterprises to enhance quality awareness and strengthen quality initiatives. At the same time, we should take "Jiangxi produces high-quality products" as the starting point, promote and apply a number of high-quality manufacturing products, cultivate a number of high-quality enterprises, build a number of distinctive regional clusters, strengthen a number of dominant industries, and cultivate a high-quality industrial talent team.
Cultivate and build a number of high-quality brands, well-known enterprises, characteristic clusters, competitive industries and famous craftsmen, and promote the rapid development of industry with high quality by leaps and bounds.
Speaking of his next plan, Zheng Zhengchun stressed that he would continue to deepen the implementation of the "Jiangxi Produces Fine Products" project, focus on cultivating and promoting the application of a number of "Jiangxi Produces Fine Products" with "advanced technology, good quality, well-known brands, outstanding benefits and distinctive characteristics", create a number of high-quality brands, well-known enterprises, characteristic clusters, advanced standards and famous craftsmen, and further improve the quality level, brand influence and overall competitiveness of our manufacturing industry.
Persist in promoting the project of "Jiangxi produces high-quality products"
Gong Hong said that the implementation of the "Jiangxi Produces High Quality Products" project is an important measure to implement the supply side structural reform and promote the high-quality development of the manufacturing industry. It will adhere to the principle of "government promotion, enterprise subject, and social co construction", continue to promote, comprehensively improve the quality level of the manufacturing industry, and shape the high-end high-quality product image of Jiangxi manufacturing. The next step will be to promote the construction of "Jiangxi produces high-quality products" project in our province from three dimensions. The first is to implement precise policies to help enterprises create high-quality products. Focusing on the demand of the industrial chain, we sorted out the key areas of "Jiangxi produces high-quality products", listed them in the direction of tackling key common industrial technologies, upgrading key innovation industrialization and supporting the "four bases" project, and guided enterprises to break through a number of "choke" technologies in the industrial chain. We will implement the special action of "three products" for consumer goods and the provincial trial production plan for new products, promote enterprises to transform and apply new technologies, new processes and new equipment, develop a number of new products with independent intellectual property rights, good market prospects, high technology levels, good economic benefits and full use of resources, and constantly enrich product varieties, improve product quality and increase product added value. The second is to strengthen the application and use the government to promote high-quality products. A batch of "Jiangxi produced fine products" will be released to the public every year, and a promotion and application directory of "Jiangxi produced fine products" will be established to encourage all walks of life to give priority to "Jiangxi produced fine products". Third, strengthen the promotion and guide the market to use high-quality products. Tell a good story about quality products made in Jiangxi, promote the local standard of "quality products from Jiangxi", interpret the products of "quality products from Jiangxi", promote the enterprises of "quality products from Jiangxi", and advocate the whole society to use the atmosphere of "quality products from Jiangxi".
Helping to build high-quality products for Jiangxi manufacturing and reshaping the brilliance of Jiangxi manufacturing
Zhao Shanshan said that, in order to further standardize the brand evaluation and management of "Jiangxi Produces Boutique Products", Jiangxi Institute of Industry and Information Technology and Jiangxi Institute of Quality and Standardization jointly drafted the local standard of Jiangxi Province, "Jiangxi Produces Boutique Products" Brand Evaluation Specification, which was officially released by the provincial market supervision bureau after being reviewed by experts. It belongs to the local recommended standard. The release of the standard has guiding significance for the construction of Jiangxi manufacturing brand, mainly reflected in three aspects: standardization, openness and guidance. Next, the Provincial Department of Industry and Information Technology and the Provincial Bureau of Market Supervision will also step up publicity and implementation efforts, organize special publicity and implementation meetings, interpret the relevant content of the standard, so that relevant regulators, practitioners and participants can understand and be familiar with the standard, promote the long-term effective development of the brand evaluation of "Jiangxi produces high-quality products", and accelerate the formation of a good atmosphere of "enterprises create high-quality products, the government promotes high-quality products, and the society uses high-quality products" in our province, We will help build high-quality products for Jiangxi manufacturing, and reshape the brilliance of Jiangxi manufacturing.
Five characteristics of the selection criteria for "Jiangxi produces high-quality products"
Chen Jinwen said that the selection of the first "Jiangxi produced high-quality goods" fully absorbed the experience and practices of other provinces and cities in the construction of high-quality goods, and combined with the actual needs of our province's manufacturing industry, formed the criteria for the selection of "Jiangxi produced high-quality goods" with two main bodies as the core: first, the applicant enterprises. It shall be established in the administrative region of Jiangxi Province according to law, with independent legal personality and good operation and financial status. Moreover, it has strong technical innovation and manufacturing capacity, advanced production process, technology and equipment, established a sound quality control system, and basically improved the brand cultivation system. Second, the declared products. The quality, safety, health performance, energy conservation, consumption reduction and comprehensive utilization level should meet the relevant requirements of national standards and industrial standards, representing the direction of industrial and technological development; If it belongs to the national compulsory product certification, it must pass the compulsory product certification; For those who implement production license management, they must obtain corresponding product production licenses, own and use independent and effective domestic registered trademarks, and the ownership belongs to the applicant.
Chen Jinwen said that the first list of "Boutique Products from Jiangxi" released this time has advanced technology, that is, such products have independent intellectual property rights, master core key technologies, are safe and controllable, and their main performance indicators have reached the leading domestic or international level; Good quality, that is, the quality of such products is stable, reliable and safe, the leading domestic technical standards are implemented or applied, and the product quality and supply chain are traceable; Brand awareness means that this kind of product has reached a high level in the international or domestic market share, has a high brand awareness and user satisfaction (reputation) in the industry, and has been fully recognized or recognized by the market, government and society; Outstanding benefits, that is, the economic benefits of such products are outstanding, and the sales revenue and profit margin are at the leading level in the industry; Distinctive characteristics, that is, these products highlight or represent the five characteristics of Jiangxi's resource characteristics, industrial characteristics and regional characteristics. It is believed that with the continuous promotion of the project of "Jiangxi produces high-quality products", more excellent brands will emerge, which will add more luster to the vast and beautiful business cards of Jiangxi.