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The "Jiangsheng" brand tetanus antitoxin won the first "Gan Export Boutique" and "Jiangxi Province Famous Brand Product" awards.

Published:

2022-01-14

Gan Export Quality Products Create Famous Brands

Good News Good News: The "Jiangsheng" brand antitoxin produced by Jiangxi Institute of Biological Products Co., Ltd. won the first "Gan Export Quality Products" and "Jiangxi Province Famous Brand Products" awards. On January 9, 2022, under the guidance of the Jiangxi Provincial Development and Reform Commission and the Provincial Market Supervision Administration, the 2021 Jiangxi Famous Brand Products Conference was held in Nanchang, hosted by the Jiangxi Brand Building Promotion Association, academically supported by the Jiangxi Brand Building Research Center, and organized by Jiangxi Pinchu Culture Media Co., Ltd. The company's products stood out from 850 participating units due to high production quality, large market share, user satisfaction, and brand recognition, successfully being selected. The evaluation system focused on market evaluation, quality evaluation, efficiency evaluation, development evaluation, and social responsibility evaluation, with a preference for products with independent intellectual property rights and core technologies. This lays a foundation for further promoting Jiangxi brand building to lead high-quality economic development.

The company deeply explores the connotation of the brand to enhance market competitiveness. With the mission of "producing high-quality medicines for people worldwide," the company implements brand strategies, cultivates premium products, and improves market share and brand influence, thereby strongly promoting the company's high-quality economic development. The company will establish and improve the brand, build a production quality management platform, deeply explore the brand culture connotation, focus on talent, management, innovation, and product marketing, comprehensively enhancing the brand's market competitiveness, and strive to build a complete production chain quality infrastructure and a one-stop brand system. On the path of brand building, the company will widely gather consensus and draw the largest concentric circle. It always adheres to the overall goal of "improving quality, expanding scale, seizing the market, becoming a leader, increasing efficiency, and listing on the main board," promoting the construction of a new development pattern centered on Jiangxi's biological big cycle, with mutual promotion between medical aesthetics, medicine, and agricultural and animal husbandry medicine dual cycles. With the vision of "meeting people's essential needs" and the care for "patients' requirements," it focuses on product upgrading and technological innovation, solidly promoting "Gan Export Quality Products," optimizing and leading "Jiangxi Famous Brands," and pursuing high-quality leapfrog development. It refines and perfects the distinctive advantages of antitoxin and immune serum products. It encourages "setting examples, striving to be first, and becoming benchmarks" with more motivation, employees performing their duties with more effectiveness, and Jiangsheng's image becoming more distinctive. It strives to demonstrate Jiangsheng's responsibility, show Jiangsheng's role, and make Jiangsheng's contribution in the new development pattern of innovation and brand excellence.